Nike We Run Coast

August, 2012.

During the summer of 2012, I had the opportunity to follow a group of Nike runners as they hit the Croatian coast for a project called Nike We Run Coast. The concept was simple: capture the genuine moments of a run along one of Croatia’s most beautiful stretches.

I spent few weeks photographing the team as they ran along coastal roads, going from town to town. There were no elaborate setups, just real moments of effort, teamwork, and enjoyment. The images reflect straightforward passion for running and the pleasure of being outdoors in a stunning setting.